Well, that didn’t work

Ouch. Absolutely no takers on the Squeezed Books contest:



I wonder what didn’t work out? I mean, a book isn’t a huge prize, exactly, but I know I’ve participated in mini-contests such as “leave a comment on my blog saying why you should win this book”. I actually got a copy of Nick Carr’s “The Big Switch” that way. And as it turns out, all it would have taken to win a free book in the Squeezed Books contest is an edit of a few words (as long as it wasn’t random gibberish), so the ‘barrier to entry’ was pretty low. Perhaps I wasn’t able to publicize it enough? Maybe the ‘right’ people didn’t find it? Maybe people didn’t find it credible? Too much of a pain to log in? The instructions aren’t clear?

It’s tough – I am and always will be a programmer at heart, and this marketing stuff is harder than it seems! However, barring any sudden blinding insights, I’m going to try again. This time, whoever contributes the most to new or existing business book summaries by September 30th gets two business books of their choice, since we didn’t give one away last time.

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